- Social media: Create a Facebook event, Instagram post, and tweet about the class. Use relevant hashtags to reach a wider audience.
- Local advertising: Place ads in local newspapers, on billboards, or on local radio stations.
- Email marketing: Send an email blast to your current customer list, as well as to any potential customers you have collected through other marketing efforts.
- Networking: Attend local community events and market your class to anyone who expresses an interest in baking.
- Collaboration: Collaborate with other local businesses to cross-promote each other’s services or products.
- Referral program: Encourage your current students to refer their friends and family to your class and offer them a referral discount.
- Online listing: List your class on online platforms such as Eventbrite, Meetup, or local classifieds.
- Blogging: Create a blog post about your class, including details about what will be taught, the cost, and how to register.
- Offer a free class: Offer a free class to build buzz around your cookie class.
- Create a website: Create a website to showcase your class and make it easy for people to sign up.