Promoting your cookie business through marketing cookie classes doesn’t have to break the bank!
There are plenty of ways you can grow your cookie business; one of the fastest-growing ways is through having cookie classes; sometimes, they are set up as cookie parties, but marketing them is easy and affordable!
Social Media
This is the most affordable way to market your cookie business because it’s FREE. Figure out where your ideal customer is hanging out. Whether that’s Instagram, Facebook, TikTok, Twitter etc. Show
up there, engage with your followers, respond to comments, and build a sense of community
around your brand.
Collaborations with Local Businesses
Partner with nearby cafes, cooking supply stores, ice cream shops, coffee shops, or
community centers to host your cookies classes. This collaboration can lead to cross-
promotion and access to a new audience while adding value to the partnering
business.
Promotions and Discounts for Special Orders
Word of mouth is a powerful tool for marketing your cookie business. Encourage your
loyal customers to refer their friends and family to your cookie classes by offering
referral discounts or special offers. This can be done by including a promotional card in
their order and/or email marketing.
Flyers and Posters for Cookie Business Promotion
Design eye-catching, printable flyers and posters to distribute in your local community; this is actually part of what you get each month with the Cookie Classes To Cash membership. Place them
strategically in high-traffic areas like community centers, café’s, grocery stores, and
libraries. Include enticing visuals and clear information about your classes – date, time,
location, and how they can sign up.
If you’re trying to do all the things to promote your cookie business and cookie classes and it just isn’t working, don’t give up! Try these tips and tricks and check out my Cookie Classes to Cash membership. Each month you’ll get new materials you can use to teach and market your cookie business and reach out to businesses to get them to collaborate or book with you. You get scripts, templates, instructions, monthly training, and MORE!