Let me say it louder for the cookiers in the back:
Your email list is the most powerful sales tool in your business.
And if you’re not using it, you’re leaving money (and cookies!) on the table.
Here’s how I went from completely ignoring my email list to making more in one weekend than I had all holiday season—and how you can do the same.
When I Finally Gave Email a Chance…
I used to rely solely on social. I’d spend hours writing the perfect captions and staging photos. Sometimes they’d perform great. Other times… crickets.
I felt stuck—trying to beat an algorithm I couldn’t control.
Then, right before Christmas one year, I decided to send a simple Black Friday email. Nothing fancy. Just one email with a few photos and a clear offer.
Within 48 hours?
I made more than I had the entire previous December.
That was my wake-up call.
Why Email Works (Even Better Than Instagram)
Your email list is:
✅ Algorithm-free
✅ Owned by YOU
✅ Filled with people who already said they’re interested
When someone joins your list—whether through a freebie, a class, or a pop-up—they’re basically saying, “Yes, I want to hear from you!”
And those are the people who turn into repeat buyers, not just one-time browsers.
3 Easy Ways to Start Your Email List
1. Offer a Freebie or Discount Code
Think:
🍪 Cookie care card
📋 Gifting guide PDF
📧 10% off their first order
Freebies don’t have to be complicated. The goal is just to give them a reason to hand over their email.
2. Collect Emails at Pop-Ups & Classes
Whether it’s a clipboard, a QR code, or a JotForm on an iPad—ask for those emails!
They’re already loving your cookies. Don’t miss the chance to keep the connection going.
3. Send ONE Simple Email Per Launch
You don’t have to be a copywriter. Just tell people what’s coming up:
👻 Pre-orders for Halloween
🎉 Class registration for next month
🛍️ Your next market or pop-up
Keep it clear. Keep it friendly. Hit send.
What to Say Between Launches
Not every email needs to sell. Some of my favorite emails to write are:
- Behind-the-scenes peeks in my kitchen
- Early access to sales for VIPs
- Countdown reminders before pre-orders close
Treat your email list like your inner circle—and show up consistently.
Want Templates + Freebie Ideas Done For You?
Inside Next Level Cookie Club, I’ll show you:
💡 How to grow your email list
✍️ What to send (and when)
📥 Plug-and-play templates you can use monthly
It’s the easiest way to get consistent cookie sales without relying on Instagram.
Love this advice?
There’s plenty more where that came from. Hit the blog for biz tips that actually work.