Running a cookie business is as sweet as it is challenging. Between perfecting your recipes, managing orders, and building a brand, there’s a lot to juggle. While the rewards are plenty, mistakes can cost you valuable time, money, and even customers.

But don’t worry—I’m here to help you avoid the most common pitfalls and set your cookie business up for sweet success.

Common Cookie Business Errors

Pricing Mistakes to Avoid

Underpricing is one of the biggest mistakes I see new cookie business owners make. It’s tempting to set your prices low to attract customers, but this can leave you working tirelessly for little profit. Don’t forget to account for all your costs—ingredients, tools, packaging, and your time. Your cookies deserve to be priced for profit, not just popularity!

Order Management Pitfalls

Juggling orders without a system can quickly lead to chaos. Forgotten details, missed deadlines, and overbooking can turn happy customers into frustrated ones. Use an organized order form and tracking system to stay on top of deadlines and details. Trust me, a little planning goes a long way.

Customer Service Errors

Good cookies and great customer service go hand in hand. Common mistakes include not communicating clearly about policies or failing to address customer concerns promptly. Transparency and responsiveness can turn first-time buyers into loyal customers.

Cookie Business Best Practices

Professional Policies Guide

Having clear, written policies is a lifesaver. Include details about deposits, cancellations, and changes to orders. This not only protects your time and income but also sets clear expectations with your customers.

Contract Essentials

For larger orders, like weddings or corporate events, a contract is a must. It ensures that both parties are on the same page and reduces misunderstandings. Don’t rely on a handshake for big commitments—get it in writing!

Emergency Planning

Life happens, and emergencies can arise. Whether it’s a last-minute supply shortage or a personal emergency, having a backup plan can save your business. Keep extra ingredients on hand, build a network of fellow bakers for support, and communicate proactively with your customers when issues arise.

Cookie Business Success Strategies

Professional Development Tips

Never stop learning! Attend workshops, watch tutorials, and invest in courses that sharpen your skills. The more you grow as a professional, the more your business will thrive.

Business Growth Planning

Think ahead. What do you want your business to look like in six months? A year? Map out your goals and break them into manageable steps. Whether it’s launching a new product or reaching a revenue milestone, a plan will keep you on track.

Support Network Building

Running a business can feel isolating, but you don’t have to do it alone. Join cookie business groups, network with other bakers, and lean on your community for advice and encouragement. Collaboration often leads to growth and innovation.

Ready to Take Your Cookie Business to the Next Level?

If you’re ready to leave these mistakes behind and make 2025 your most successful year yet, join my Cookie Cashflow Workshop! Together, we’ll map out your revenue goals, plan your promotions, and build a strategy for a profitable and stress-free year.

Let’s make your cookie business sweeter and more successful than ever!