I’m not usually a big fan of setting goals.  Not because I don’t like achieving goals but I think I worry about not reaching them and having the feeling of failure.  The last few years I’ve come to realize how important it is to set goals every year.  It helps me to stay focuses, see the big picture and keep me accountable.  If you are nervous or overwhelmed with setting goals for 2023 start out with just goals for quarter 1.  

Setting goals for your cookie business is a important step in helping your business succeed.  Here are 5 tips to think about as you are setting goals for 2023 in your Cookie Business.

1. Make your goals specific and measurable: instead of setting a goal to “increase sales” set a specific goal such as “increase sales by 25% over the next quarter”.  This way, you’ll be able to track your progress and see if you’re meeting your target.  

1. Set realistic and achievable goals:  While it’s important to aim high, it’s also important to set goals that are realistically achievable.  Consider your current resources and budget when setting your goals.
2. Set both short-term and long-term goals:  It’s important to have both short term and long-term goals for your business.  Short-term goals can help you make progress in the “short-term”, while long-term goals can help you plan for the future and keep you motivated.  
3. Be consistent: Consistency is KEY when it comes to achieving your goals.  Make sure to regularly review your goals and make any necessary adjustments to stay on track.  
4. Celebrate your achievements:  Don’t forget to celebrate your successes along the way!  This can help keep you motivated and remind you of how far you have come!