Pop-up shops can be a great way to market your cookie business, but you need to know what to do!

Having a successful cookie business means people have to know you exist, and that usually equals getting your cookies into the hands of your ideal customers. Pop-up shop events can be the perfect place to do this, while networking with other local businesses and sharing the value of your business.

A pop-up shop allows you to give samples and tangible examples of your cookies for people to pick up, see, and taste. This means you’re able to build trust with your ideal customer while letting them know how to find you.

Running your cookie business is time-consuming, and adding in-person events may seem daunting, but it can be a great investment in time and money for your business.

Why does your cookie business need pop-up shop events?

You can get your name out in the community while networking with other businesses. You get to decide what sugar cookie designs to make instead of having to do more custom cookies. You control how many sugar cookies to make and what you want to offer to people to sell and try.

Another great reason to be involved in pop-up shop events as a cookie business owner is that you can make a little more money during slower seasons or times like the holidays when you need a little more cash on hand.

Where do you do pop-up shops, and how do you get on the radar of the people offering them?

You need to be networking for your cookie business as often as possible; this means getting connected with other business owners in your local community to make sure they know who you are and that they can come to you for all their cookie needs.

You can come up with a list of local businesses you want to work with and meet with to have this process planned out and make it a little easier.

Initial communication for your cookie business networking can be done via social media or email, and then you can follow up in person or while you’re at an event already. It’s helpful if you have a fairly standard message you can use to personalize and have it already done to save yourself time and energy trying to come up with what to say each time.

What do you need to think about to have a successful cookie pop-up shop event?

Make sure you have displays that show your cookies and provide samples and items to buy in a pleasing way. You want to make sure your business name is displayed so that everyone is clear about who you are and what you’re about.

Make sure everything is clean and organized so the people coming by don’t get confused or overwhelmed.

Your pricing needs to be present as well, in clear and easy-to-understand terms.

It’s important to have a way to collect contact info from everyone that comes by in an easy way. You can collect this data on a newsletter sign-up sheet or via a giveaway entry that they have to put contact info on.

Your pop-up shop booth/table will be multi-purpose. You’re going to be marketing your cookie business while making sales and booking future business. With planning and good execution, you can do all of this flawlessly while multi-tasking without even having to think about it.

What type of marketing do you need to do for a cookie pop-up shop?

You’ll need to do marketing before the event to get your cookie business on the list of vendors, and you’ll also want to make sure that you’re posting on social media and in your own newsletter to let people know where they can find you.

Don’t rely on the event you’re participating in to market your business as a vendor. It’s up to you to make sure people know you’re a part of the pop-up event.

Once the event is going on, you want to make sure your cookie business name is on everything possible. Put your logo and contact info on every piece of packaging and anything someone will take with them. You need to stay in their mind; if you’re out of sight, you’re out of mind.

After the event is just as important as before and during for marketing, take every bit of contact info you got and follow up through email or social media. Make it personal. You also want to follow up with the organizers of the event and the other businesses you interacted with so you stay in front of their eyes as well.

Don’t worry; I have a comprehensive guide to help you be successful with your next pop-up shop!

I put together a twelve-page downloadable guide for you that even has Canva templates linked and scripts for email and social media marketing. I cover every single bit of the information stated in this blog post in detail.

All you have to do is download the guide and start using it now to get your cookie business in front of your ideal customers and get you into every single event you should be a part of in your community!

I provide you with a marketing plan broken down in a detailed timeline for you, I give you exactly what to say in your emails and social media messages so you don’t have to figure it out for yourself, and I give you templates so you can have beautiful visuals at your booth/table. You’ll even get a template and script for posting about the event on social media!

Just tap or click on the button below to get your copy of this valuable guide so you can have more success in your cookie business at your next pop-up shop event!