Have you ever felt like your cookie business was running you instead of the other way around? For years, that was my reality. I was stuck on the hamster wheel of custom orders, answering endless emails, and saying “yes” to every request because I thought that was the only way to grow.

Instead of enjoying the creativity I loved, I was constantly overwhelmed and barely turning a profit. My kitchen was overflowing with cookies, my calendar was packed, and my joy for decorating started to fade. Sound familiar?

Why Custom Orders Alone Lead to Burnout

Custom cookies often feel like the natural first step in a baking business. They validate your talent and give you a chance to create one-of-a-kind designs. But the reality? They’re exhausting.

• You’re constantly reinventing the wheel with each new order.
• You’re at the mercy of someone else’s budget and timeline.
• The hours poured into each set rarely match the money you see in your account.

I learned the hard way: more orders don’t equal more profit.

The Turning Point

One December, surrounded by Christmas cookies on every surface of my home, I realized something had to change. Staying up until 2 AM, missing family time, and barely making a profit was not the life I envisioned when I started this business.

So I asked myself: how can I scale my cookie business without sacrificing my health, family, and sanity?

The Power of Systems and Repeatable Offers

The answer came down to two things—systems and repeatable offers.

1. Batching & Templates

I stopped treating every order like it was brand new. I started batching baking and icing days so I wasn’t constantly starting from scratch. Templates became my best friend—from emails to order forms to class outlines. They saved me hours and gave my customers a more consistent, professional experience.

2. Streamlined Systems

I organized my cutters, prepped packaging ahead of holiday sales, and created repeatable workflows. Those “small tweaks” compounded into huge time savings.

3. Repeatable Offers

Instead of chasing random custom orders, I built offers I could rinse and repeat—holiday pre-sales, cookie classes, and DIY kits. These gave me predictable income and allowed me to plan ahead instead of scrambling week to week.

The Result: Freedom and Profit

Once I had systems and repeatable offers in place, I was finally able to:

• Predict my income instead of guessing each month
• Say “no” to orders that didn’t bring me joy
• Spend more time with my family
• Fall back in love with decorating cookies

I went from barely keeping my head above water to feeling in control—and that’s exactly what I want for you too.

Struggling to figure out where your business is rugging you ragged?

Grab my free Cookie Business Audit Freebie and find out what in your business is working. Find out what the next step is for your business with confidence.

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